CASE STUDY

EMBRACED BY MANA

Tourisme Tahiti

With a range of global content our task was to repurpose it to suit a very different local audience.

The challenge

The global Tahitian tourism market is primarily aimed at a demographic between 28- 45 years old.

However, from an Australian market perspective due to the cost of the product from an Australian perspective means the audience is much is skewed much older.

The process

First we needed to define who the audience was and then build a strategy to reach them effectively. We also needed to ensure that messaging was considered to align both the “Youth Skewed” content to the older audience.

What we did

We built a suite of content that re-framed the beautiful international content to make it talk to our audience. We targeted older couples and honeymooners in more affluent areas and we fed the customers through to content that was developed locally to better resonate with the needs and interests in the destination.

ROBERT THOMPSON

DIRECTOR - TOURISME TAHITI

We have worked with Remember to deliver social campaigns and social media management. They provided us with a rock solid strategy and were attentive to all our needs