CASE STUDY
EMBRACED BY MANA
Tourisme Tahiti
The challenge
The global Tahitian tourism market is primarily aimed at a demographic between 28- 45 years old.
However, from an Australian market perspective due to the cost of the product from an Australian perspective means the audience is much is skewed much older.
The process
First we needed to define who the audience was and then build a strategy to reach them effectively. We also needed to ensure that messaging was considered to align both the “Youth Skewed” content to the older audience.
What we did
We built a suite of content that re-framed the beautiful international content to make it talk to our audience. We targeted older couples and honeymooners in more affluent areas and we fed the customers through to content that was developed locally to better resonate with the needs and interests in the destination.