CASE STUDY
ULTIMATE CRUISING
THE ULTIMATE TRAVEL GROUP
The challenge
Ultimate Cruising had been riding the waves smoothly with a largely offline targeted marketing and sales platform for many years. Most of their clients are retirees and much prefer the friendly voice on the phone and meeting in person as opposed to booking tickets online. We were contacted to make a user friendly online destination that was as simple, catered and relaxed as the cruises they sell.
The process
A fairly unique business model required a bespoke solution. We developed a unique CMS for Ultimate Cruising that allows the team to manage the many cruises and clients they cater for. With everything from tropical cruises to Artic cruises and 5 Star luxury cruise cabins to private yachting experiences on offer the CMS and site had to be a robust and strategic conclusion.
What we did
The holistic approach that we take to any project allows us to be agile in our execution, as the first major project for the fledgling Remember Creative, we knew we had chosen a solid foundation for projects and it laid the ground work for all that has come since. We are very proud to still count Ultimate as a client and we hope we continue to grow as they grow, advise and adapt their strategy to the current climate as we make our way to smoother waters and sunnier shores.
ROGER PARR
Operations Manager – Ultimate Travel Group
Michael’s team not only changed the way we present our brand, but the way our staff interact with clients.
Michael and his team have focused on our most profitable products, adding value and as we roll out these initiatives, we are seeing more inquiries from higher value customers.
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A PARTNERSHIP IN DIGITAL EXCELLENCE
Remember Digital us a partnership with JAY DIGITAL, our premium digital partner who help us create binary magic.
There technical expertise in combination with our strategic and creative capabilities mean we can deliver outstanding results for our clients across a wide array of online and digital applications.
