CASE STUDY

WHO IS ALLIED

Allied Credit

So well known and yet invisible. Changing ubiquity to unique.

The challenge

Allied Credit powers some of the best known automotive finance operations in the country and yet The Allied Credit brand was next to invisible.

How could that be overcome?

The process

Working with our partners on this project at Communicate Relate, we built both a content plan and a channel plan to connect the brand with a range of B2B customers as well as showcase the brand to retail customers looking for a financing alternative.

What we did

From Video to print media and in retail collateral, we effectively created a Go To market strategy.

The primary goal was to initiate a range of brand marketing activities and assets such as:

- Website visitor growth
- LinkedIn connections
- Lead generation
- User acquisition

BARNABY TURNER

Chief Partnerships Officer

Michael and his team have taken our marketing and communications material to another level.

We had a rich history but no way to tell it. Now it is embedded in everything we do and say.