CASE STUDY
WHO IS ALLIED
Allied Credit
The challenge
Allied Credit powers some of the best known automotive finance operations in the country and yet The Allied Credit brand was next to invisible.
How could that be overcome?
The process
Working with our partners on this project at Communicate Relate, we built both a content plan and a channel plan to connect the brand with a range of B2B customers as well as showcase the brand to retail customers looking for a financing alternative.
What we did
From Video to print media and in retail collateral, we effectively created a Go To market strategy.
The primary goal was to initiate a range of brand marketing activities and assets such as:
- Website visitor growth
- LinkedIn connections
- Lead generation
- User acquisition